Websites for therapists & counsellors
Your practice deserves an online presence as intentional as your work.
That’s where we come in. Beautiful, ready-to-launch websites for therapists & counsellors — built on a robust Squarespace foundation that can hold you where you’re at and grow with you as you evolve
• Powered by Squarespace • SEO & AI search ready • $1,200 CAD • Launches in a single day
This is for you if
You're ready to show up online.You're just overwhelmed with where to start.
Maybe you've just registered your practice and a website feels like one more thing on a very long list. Maybe you've been making do with a Psychology Today profile and you know it's time for something that feels more like you.
You want something beautiful.
You want it to work.
And you want it to be affordable.
Does any of this sound like you?
Fresh out of school or new to private practice
You know you need a digital presence — but you're still finding your footing and don't want to overinvest before you're ready.Design-conscious but time-poor
You have opinions about how things look. You just don't have hours to disappear into Squarespace's editor trying to make it feel like you.Ready to move beyond DIY
Wix, GoDaddy Airo, a half-finished template — you've tried. It doesn't feel right. You want something built properly, once.Done researching, ready to act
You've looked at custom design projects. The timeline and price aren't right for where you are. You want the quality without the overhead.
Introducing the archetype system
Your presence, predesigned.
Rather than starting from a blank page or asking you to invest in expensive branding before we get started, we offer you six thoughtfully curated archetypes to guide the development of your site — each inspired by different ways of practicing.
Warm & Relational
Your work feels warm, slow, and safe.
Your design elements prioritise airy spacing, soft edges, and warmth through colour and texture.
Your voice is unhurried and gentle.
Editorial & Reflective
Your work is rooted in clarity and thoughtful inquiry.
Your design elements feel modern, intentional, and considered — precision as a form of care.
Your voice is measured and intelligent.
Earthy & Somatic
Your work is rooted in embodiment and a felt sense of connection.
Your design elements weave together earth tones, organic shapes, and natural textures.
Your voice is honest and grounded.
Contemporary & Clinical
You bring a human-centred approach to evidence-based practice.
Your design elements convey clarity, structure, and competence without coldness.
Your voice is clear and direct.
Archetypal & Liminal
Your work is held with reverence for what lies beneath the surface.
Your design elements speak to pattern, shadow, and layered meaning.
Your voice is evocative and unhurried.
Bright & Affirming
Your work is warm, direct, and genuinely present.
Your design elements are alive with colour, personality, and intention.
Your voice is accepting, validating and real.
Meet your Field Guide
An AI-powered conversation to get your copy written painlessly
Most people building a website spend weeks staring at a blank document or trying to answer content prompts about themselves. It's the part we dread the most — and the part that holds everything up.
We built the Field Guide to solve that problem. It's a guided conversation that interviews you the way a good editor would about your practice, your approach, your clients, and the things that make you different. You answer honestly, in your own words and the Field Guide does the rest.
By the time you’re done, you have complete, structured copy for every section of your site, all written in your archetype's voice.
It’s really that easy.
The Process
From start to finish
in a single day.
01
Book your web day
Choose a date that works for you. Once you’re booked in we send over everything you need to prepare, including access to the Field Guide so everything is in place for the day of the build.
02
Meet your Field Guide
Your Field Guide interviews you — one thoughtful question at a time — and produces complete website copy in a voice that sounds like you through your archetype's lens. Your bio, your services, your approach, your FAQs, all of it’s written before web day begins. You review, adjust anything that doesn't sound quite right, and then send it through.
03
Your web day
We start the day together on a short call to confirm your archetype direction, answer any final questions, and get your Squarespace subscription, domain, and optional Google Workspace email set up and ready to go.
Then you step away and live your life while we build your site.
04
Handover & launch
We close the day together with a recorded walkthrough call going through your finished site. We go over how to navigate it, how to make edits, and answer any questions you might have so you feel confident managing it on your own. Then we hand over the keys.
How we compare
At the intersection of DIY and custom, we’re kind of a no- brainer.
But don’t take our word for it! Here are the facts:
scroll to see all →
| Fieldsites | Squarespace & Wix DIY | GoDaddy Airo | Custom Web Design | |
|---|---|---|---|---|
| Set up time | 1 day | Days, weeks, months | Days, plus ongoing edits | 4–12+ weeks |
| Design quality | Professionally designed & customized | Template dependent | Generic AI output | Fully custom |
| Copywriting | Yes — Field Guide interview (or in-depth content questionnaire) | None | None | None or at additional cost |
| SEO & AI visibility | Customized & built in | Basic AI suggestions | Basic AI suggestions | Depends on designer knowledge |
| Cost | $1,200 CAD | Your sanity | ~$200–$500/yr | $2,500–$10,000+ |
| Feels like you | Yes — archetype matched and customized to your practice | Sometimes | Rarely | Yes |
optimized for search engines and AI tools
Built to be found by clients who are looking for someone exactly like you.
Every Fieldsite is built with SEO foundations and AI-search visibility baked in from the start—including meta structure, page copy and descriptions, image optimization, and schema markup—so you show up on Google and in the AI tools increasingly being used to find therapists.
The investment
Straightforward pricing for work that isn't.
Fieldsites are designed to be the most considered, accessible entry point into a professional web presence. You get the quality of a designer-built site, without the timeline or price tag of a custom project.
Please note:Squarespace fees are separate. You can find all the details you need about those here.
One-page website, fully launched
- Archetype selection for visual and voice direction
- Field Guide — AI-powered interview for effortless, aligned website copy
- Full one-page Squarespace build
- Domain setup & Squarespace subscription guidance
- SEO foundations and AI visibility markup
- Mobile optimised and fully ready to launch
- Closing call & recorded handover walkthrough
FAQs
Answers to some of the things you might be wondering about
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After booking, you'll receive access to the Field Guide. It walks you through everything — archetype, copy, content — at your own pace. Come web day, we're ready to build.
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We have a short quiz for exactly that. It takes about two minutes and helps you land on the visual direction that best reflects how you want to show up for clients. Click here to take the quiz.
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Yes. Squarespace is one of the most intuitive platforms available, which is why we use (and love) it. We'll walk you through the basics on handover and you'll be able to make changes — updating fees, adding new pages, uploading photos — without needing any technical knowledge.
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More and more people are using AI tools like ChatGPT, Claude, and Perplexity to search for services — including therapists. AI visibility means your site is structured in a way that makes it more likely to surface in those results, in addition to traditional Google search.
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Absolutely. Your Fieldstudio site is built on Squarespace, which means you can add a blog, resources page, booking system, or anything else at any point. You can do it yourself, or work with us again when you're ready to grow.
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Your Squarespace subscription is typically $23–30/month, billed monthly or annually, based on your preference. Your domain is usually an additional $15–25/year (free for your first year if you purchase an annual subscription with Squarespace).
Those are your guaranteed expenses. Additional ones may include custom email addresses (conveniently managed directly in Squarespace), newsletter subscriptions, or scheduling subscriptions.